Privacy Policy

Indigo Blue Trading is committed to protecting your privacy and ensuring any transaction with our site is secure. This policy explains how we collect information about and from you and our use of cookies. For the purpose of the Data Protection Act 1998, the data controller is Indigo Blue Trading.  This policy information is effective as of 01 October, 2013.

We collect information on you directly when you interact with our website, for example, when you register, order from the website, contact us, signup for our newsletter. This can include information that can identify you, such as, your personal details, billing information, and computer’s IP address. We also gather information on you indirectly, about your use of the website, through the use of cookies. We may also collect information about you from other sources, where you have consented to that information being shared with us.

We use your information to:

• Fulfil your order, send confirmation and shipping updates, respond to your requests and queries
• Better understand your needs, allowing us to personalise the content you see and improve your experience when you visit the website
• Show you relevant advertising from us and our partners
• Evaluate our website’s performance and ensure that it works properly
• Conduct market research activities to help us improve our products and services that we offer
• Send you direct marketing communications, which you can opt-out of receiving
• Disclosures required by law. Your personal information will be disclosed where we are obliged by law to do so. We may also disclose your personal information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes, such as fraud.

Marketing

As a customer of Indigo Blue Trading, we will, from time to time, send offers and promotions to you on products which we think might be of interest. These will be sent to you by email, SMS, and other electronic means, where you have consented to receive them. You will be able to opt out from these using the instructions in the marketing communication or by using the contact details below:

Email us at bex@indigobluetrading.com.

Sale of our business: In the event that we sell part or all of our business, customer information may be one of the business assets. If this happens, your information will be used in accordance with this policy.

 Use of cookies:

 What is a cookie?

Cookies are text files that are saved on your computer that help websites and web applications perform better. Cookies can be used to enable websites to provide shopping baskets, see how people use the website including what pages are most popular and how long people spend on the website. Cookies can be used to identify technical issues, and also enable more sophisticated and relevant product suggestions.

We use cookies for a variety of reasons in relation to the management of our site, these are listed below. By using our website, you agree to our use of cookies, as described below.

Strictly Necessary Cookies

Our website uses a number of cookies for its technical operations, such as when a user adds an item to their basket a cookie is used to ensure that the item remains associated to that user all the way through their journey on the website. In addition we use cookies for stock management, performance assessment and a variety of other site-critical functions.

Site Management Cookies

We use Google Analytics, to enable us to see how customers use our website, identify bottlenecks and what it is our customers are browsing. we use similar cookies that allow us to view how users perform actions on pages and assist us in making decisions about how to improve the site to help users find what they’re looking for.

Marketing Cookies

We use these cookies to see what users are searching for and the products and product categories they browse on the website. This information is then used to recommend similar or associated products from our product catalogue to a specific customer.

Third Party Cookies

Some of our suppliers and service providers use cookies that help us track how useful they have been in getting a customer to our website. For example, we use Google AdWords, which uses cookies to tell us what users who click a paid advert from the Google search engine, what they used the site for, and what they did there.

We do not control third-party cookies or other technologies, their use is governed by the privacy policies of third parties using such technologies. You should make sure you are aware of how third parties will use cookies by checking the third party’s cookie policy.

Managing cookies

Most modern browsers are set to accept cookies by default, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the "Help" section of your browser for more information or click the relevant link below:
Cookie settings in Internet Explorer / Cookie settings in Google Chrome / Cookie settings in Mozilla Firefox

Controlling OBA cookies

The "Your Online Choices" page provides an easy way to opt out of behavioural advertising from each (or all) of the networks represented by the European Interactive Digital Advertising Alliance (EDAA).

Please note that by blocking any or all cookies you may not have access to certain features, content, or personalisation available on our websites

Changes to this policy

We may modify this Privacy and Cookie Policy periodically. Please look at the effective date at the top of this Policy to see when it was last revised. Any changes will become effective when we post the modified policy.